ORUTerry Posted July 27, 2018 Share Posted July 27, 2018 Not sure where to put this... it’s not basketball related. The ORU Athletic Department announced a new marketing campaign to replace “Rise Up”. This year it will be: “The Golden Standard” Quote Link to comment Share on other sites More sharing options...
ORUalum Posted July 27, 2018 Share Posted July 27, 2018 i'm no marketing genius, but seems a bit clunky Quote Link to comment Share on other sites More sharing options...
ORUTerry Posted July 27, 2018 Author Share Posted July 27, 2018 I still like TrueBlue ORU... Quote Link to comment Share on other sites More sharing options...
ORUIllini Posted July 27, 2018 Share Posted July 27, 2018 Golden Eagles, I get it, but why not just Gold Standard...I agree with alum, seems a bit clunky Quote Link to comment Share on other sites More sharing options...
ORUalum Posted July 27, 2018 Share Posted July 27, 2018 gold on gold................i just hope this stuff is being done in house and they are not paying an ad agency if they are paying for this ad campaign.........wow! Quote Link to comment Share on other sites More sharing options...
Idig32 Posted July 29, 2018 Share Posted July 29, 2018 The little ORU on a giant basketball is back. Great... Otherwise, I don't mind it. Every school's marketing slogans are clunky or corny or weird in some way. Quote Link to comment Share on other sites More sharing options...
WingMaaaan Posted July 29, 2018 Share Posted July 29, 2018 This sounds like an internal idea that was farmed out to their agency of record for design. I’m not sure what’s worse, the phrase itself, or the myopic explanation. Quote Link to comment Share on other sites More sharing options...
EagleManiac Posted July 30, 2018 Share Posted July 30, 2018 On 7/27/2018 at 6:53 PM, ORUalum said: gold on gold................i just hope this stuff is being done in house and they are not paying an ad agency if they are paying for this ad campaign.........wow! The slogan is not bad. The gold on gold images they're putting on their social media are. Not to mention the tiny little bird. Somebody has got to fix that. No Bueno. Quote Link to comment Share on other sites More sharing options...
Old Titan Posted July 30, 2018 Share Posted July 30, 2018 Quote Link to comment Share on other sites More sharing options...
Dr. Cornelius Posted August 10, 2018 Share Posted August 10, 2018 Quote Link to comment Share on other sites More sharing options...
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